Here’s a Crazy Barbie Idea

A UK dealership hopes some resident bimbette — or the Fleet Street banker who sweats her — will pay more than double the price of a Nissan Micra C+C just because it’s pink, and because it comes with a registration tag reading BARBIE.

It’s one of 275 Micra C+C models Nissan delivered in pink to support charity Breakthrough Breast Cancer.

Barbie Pink Nissan Micra

Barbie Pink Nissan Micra

But the dealership is working with license tag provider Newreg.com to offer a package deal — £14,750 for the car and £21,500 for the tag, for a total of £36,250. Seems a bit, well, high? Right, well unlike in the states, where vanity tags can be had by the DOT for a nominal fee, in the UK they’re big business.

The dealership, Chorley Nissan, vowed to make a £250 donation to the charity, and Newreg.com pledged an undisclosed sum. Now all they need is the overindulged wife of a footballer and a fat cheque. Good luck with that.

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