A UK dealership hopes some resident bimbette — or the Fleet Street banker who sweats her — will pay more than double the price of a Nissan Micra C+C just because it’s pink, and because it comes with a registration tag reading BARBIE.
It’s one of 275 Micra C+C models Nissan delivered in pink to support charity Breakthrough Breast Cancer.
But the dealership is working with license tag provider Newreg.com to offer a package deal — £14,750 for the car and £21,500 for the tag, for a total of £36,250. Seems a bit, well, high? Right, well unlike in the states, where vanity tags can be had by the DOT for a nominal fee, in the UK they’re big business.