…although ‘war’ might be too strong a word. Perhaps ‘slight disagreement at the dinner table’ is more appropriate. Anyway, videogame news site 1up.com (among others) has a few words from hermit-like Sony CEO Howard Stringer who appeared at a press conference earlier this week. The publicity-shy exec ‘bigs up’ PS3 before moving on to clobber Xbox 360 with the following tooth-busting haymaker:
“When you bring into new technology, do you go for a cheaper transitional product, or do you take a chance on future-proof, higher technology which will keep you going for many, many years?”
1up then sought a response from a Microsoft drone, who apparently told the site:
Although already testing the Geneva Convention to its limits, this bitter war is certain to heat up as the PS3 launch date zooms toward us like a wonky but expensive missile. Where will this go next? Bare-knuckle executive street fighting?