PS3 vs Xbox360 war continues

…although ‘war’ might be too strong a word. Perhaps ‘slight disagreement at the dinner table’ is more appropriate. Anyway, videogame news site 1up.com (among others) has a few words from hermit-like Sony CEO Howard Stringer who appeared at a press conference earlier this week. The publicity-shy exec ‘bigs up’ PS3 before moving on to clobber Xbox 360 with the following tooth-busting haymaker:

“When you bring into new technology, do you go for a cheaper transitional product, or do you take a chance on future-proof, higher technology which will keep you going for many, many years?”

1up then sought a response from a Microsoft drone, who apparently told the site:

We’re offering more games, a better, more advanced online experience, all at a price point that actually makes sense to the consumer, and we’re doing it right now.”

Although already testing the Geneva Convention to its limits, this bitter war is certain to heat up as the PS3 launch date zooms toward us like a wonky but expensive missile. Where will this go next? Bare-knuckle executive street fighting?

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